Evening Edit
A focused brand guide for a creative director going independent — what to keep, what to leave, and how to sound like herself in public.
Paper & Pine
Messaging and direction for a stationery brand — soft confidence in every line, from product pages to packaging notes.
Clearwater Co.
A brand reset for a wellness practice that had outgrown its first look — honest positioning and a steadier way of showing up.
The Long Table
Strategy and voice for a hospitality founder — hospitality that felt intimate, not loud, across site, menus, and notes to guests.
Soft Geometry
Visual direction for a ceramics maker — mood, photography cues, and simple rules so every image felt part of one brand.
Harbor Letters
Brand and messaging for an independent writer — presence over performance, with words and visuals that feel like the same person.
North & Thread
A quiet repositioning for a slow-fashion studio — clearer offer, calmer voice, and a visual language that finally matched the work.